Get a close-up look at the special catering experience Marbled LA provided for Snap’s 2024 Partner Summit. Discover how we partnered with one of the most innovative tech companies to create an inventive menu. All while scaling our service to meet the needs of a growing, discerning guest list.
The Event
The Snap Partner Summit is a much-anticipated annual event. It brings together Snapchat’s global community of creators, developers, and industry partners to explore the future of technology. Held at the iconic Barker Hangar in Santa Monica, this year’s Summit introduced Snap Inc’s latest advancements. These included AR glasses, Snapchat app updates, and much more.
For an event of this scale and significance, a memorable menu was key, and our team at Marbled LA was ready to rise to the occasion. We provided food options that complemented Snap’s innovative spirit, even as guest numbers surged into the hundreds.
The Logistics
Catering for the Snap Partner Summit was no small feat. What began as a setup of craft tables and finger food menus for around 70 production crew members quickly expanded. Over a 21-day production period, we adapted to serve breakfast, lunch, and dinner to hundreds of guests. This included executives and talent, as new attendees joined daily. Snap Inc entrusted us to deliver:
- Menus for every meal: We were asked to offer menu options for breakfast, lunch and dinner, as well as snacks to keep attendees and production crew satisfied throughout the day.
- Versatile dishes: Alongside catering to a wide range of tastes, we needed to accommodate the varying needs of guests with vegan diets, and gluten-free requirements.
- Flexibility: With attendee numbers changing from one day to the next, we needed to respond quickly to demands and food requests.
The Challenges
- Rising headcount: The gradual build-up from 70 to 500 attendees over the course of the event meant we needed to stay adaptable. Often, we had to adjust to changing guest numbers within just 6—12 hours.
- The need for extensive support: Snap’s executives and production crews needed to focus on creating a memorable event. That meant it was up to us to make the corporate catering experience as simple as possible.
- Ensuring diversity: Over 21 days, the guests and production crew wanted to explore a wide range of flavors and menu options. We made sure to save up a wide range of dishes, appealing to every taste and preference.
The Win
From serving up beverages to delivering brunch, Marbled LA is always committed to making every event incredible for our clients. Although Snap’s requirements were intricate, we became the ultimate “yes” team, taking every step to reduce stress for their team.
Our focus on clear and concise communication, and our ability to flex to suit the client’s needs over the production period left Snap thrilled with the results of the Summit. We showed the client they could rely on us to handle the full catering experience. Our services included cooking and serving meals with a smile, and offering access to staff and rental spaces.
Crafting a Scrumptious Summit Experience for Snap
Catering for Snap’s Partner Summit was challenging – but we’re pleased to say we exceeded the company’s expectations in every way. Our dedication and flexibility allowed Snap to focus on the technology and guest engagement, while we kept everyone well-fed and happy. For more info on how Marbled LA transforms Summits and conferences with gourmet catering, explore our other amazing case studies. You can also contact us to receive a personalized quote for your next luxury event.
